Is success is all about the money? Is it all about the bottom line? What about the people in the business?
Whilst profits are important, they should only be one of the factors that determines success. Remember, if you only concentrate on the bottom line, your business could be really sick and you will be none the wiser. A healthy business is a profitable business, which has a healthy, honouring and thriving culture. Business is not all about money, one of the most important, if not the most important aspect of business is people, and people can be challenging!
It’s obvious that to build sales you need to concentrate on building your customer base. You need to find out what your customers are looking for, what makes them keep coming back and what it will take to create loyal customers. Longer term, you seek to turn your customers into your brand’s advocates and look at ways to reward loyalty. Some businesses actively contract companies to survey their customers so they can keep track of customer satisfaction rates, dealing promptly with any issues that arise that may negatively affect customer relations.
Whilst this is definitely wise business practice, have you considered your own internal brand ambassadors? How many businesses spend the same or more resources on their own internal brand ambassadors - i.e. their staff? There is a raft of processes and products, which we can offer, ranging from psychometric profiling to team building etc., which you can implement to improve your internal culture and communication. Change is always messy and true change takes time. During change, you may have reduced profits, but the long term gains and benefits for you, your stakeholders and your company make this worth it. You will be amazed at the amount of customer information your frontline staff possess, and how businesses can sustain mind-boggling business growth, once they have the correct internal culture that honours and empowers staff.
I attended an interesting three-day conference recently, regarding changing the culture within a not-for profit organisation. One of the many gems I learned was that it only takes 3 things to allow people to feel accepted, namely: they need to feel like they belong; they need to feel that they are significant; and finally they need to feel secure. Implementing strategies that allow all employees to feel these 3 things daily, will go a long way to start changing a business culture.
Remember, we all have choices; your customers choose you when they buy your product; your staff choose you when they apply for employment, and then again every morning by arriving at work. You choose your clients when you design your product, pricing and service levels. You also get to choose your staff when you employ them, and again every time you pay them, every morning when you grant them access to your workplace.
Why not choose to create a better culture within your workplace. Your customers will notice it, you and your shareholders will notice it and your staff will definitely appreciate it.
The team at The Winners Circle are here to help you define what success looks like for your business
Patrick
Whilst profits are important, they should only be one of the factors that determines success. Remember, if you only concentrate on the bottom line, your business could be really sick and you will be none the wiser. A healthy business is a profitable business, which has a healthy, honouring and thriving culture. Business is not all about money, one of the most important, if not the most important aspect of business is people, and people can be challenging!
It’s obvious that to build sales you need to concentrate on building your customer base. You need to find out what your customers are looking for, what makes them keep coming back and what it will take to create loyal customers. Longer term, you seek to turn your customers into your brand’s advocates and look at ways to reward loyalty. Some businesses actively contract companies to survey their customers so they can keep track of customer satisfaction rates, dealing promptly with any issues that arise that may negatively affect customer relations.
Whilst this is definitely wise business practice, have you considered your own internal brand ambassadors? How many businesses spend the same or more resources on their own internal brand ambassadors - i.e. their staff? There is a raft of processes and products, which we can offer, ranging from psychometric profiling to team building etc., which you can implement to improve your internal culture and communication. Change is always messy and true change takes time. During change, you may have reduced profits, but the long term gains and benefits for you, your stakeholders and your company make this worth it. You will be amazed at the amount of customer information your frontline staff possess, and how businesses can sustain mind-boggling business growth, once they have the correct internal culture that honours and empowers staff.
I attended an interesting three-day conference recently, regarding changing the culture within a not-for profit organisation. One of the many gems I learned was that it only takes 3 things to allow people to feel accepted, namely: they need to feel like they belong; they need to feel that they are significant; and finally they need to feel secure. Implementing strategies that allow all employees to feel these 3 things daily, will go a long way to start changing a business culture.
Remember, we all have choices; your customers choose you when they buy your product; your staff choose you when they apply for employment, and then again every morning by arriving at work. You choose your clients when you design your product, pricing and service levels. You also get to choose your staff when you employ them, and again every time you pay them, every morning when you grant them access to your workplace.
Why not choose to create a better culture within your workplace. Your customers will notice it, you and your shareholders will notice it and your staff will definitely appreciate it.
The team at The Winners Circle are here to help you define what success looks like for your business
Patrick
RSS Feed
